Going into Business for yourself? Create a Self-Marketing Plan.
Posted on June 16, 2009
The economy is tough right now. There are a lot of people out of work. If you have been searching for a new job, have been discouraged, and are looking to do some consulting or start a new business then you need to create a self marketing plan. This applies to existing businesses as well.
How do you promote yourself? How do you get the word out that you are in business. Here are a few tips to help you beyond the idea that you need business cards, stationary, a website, professionally branded email, etc. Read the rest of this entry »
Make business decisions quickly!
Posted on June 10, 2009
This may be more of a rant than a good blog post, but feel free to judge for yourself.
I have recently encountered a situation with a company that I feel has been leveraging a high level of bureaucracy instead of making quick competent business decisions, and holding to those decisions to ensure they can move forward and make earn revenues. Read the rest of this entry »
Everybody, and I mean everbody, sells something.
Posted on April 29, 2009
It is true. Everyone sells something. I don’t care if you are a landscaper, dentist, medical doctor, restaurant wait staff, etc. Your job is ultimately to make a happy customer out of someone and ensure that their money gets to your employer or bank.
Here is a great article by Ben Stein for you to read on the subject: http://tinyurl.com/cygfdz
The repurposing of dead companies
Posted on April 28, 2009
Several box box brands are trying to make a comeback, it seems. They may not be brick & mortar, but looks like they will be online brands only. That isn’t such a bad thing, given their brick & mortar model failed. It looks like stronger online brands or private equity organizations are trying to pick up the peices and take advantage of names such as Linens and Things, and Circuit City. To me this makes sense. Even though Circuit City, for instance, went out of business recently, their trademark and domain name were just acquired by Systemax, Inc. a direct seller of PCs and other equipment. I did a quick search on compete.com for any of the latest circuitcity.com traffic, and found that Circuit City received over 800,000 unique visitors last month. Not too shabby for a company that is no longer in business. If Systemax, Inc. can capitalize on this, they may be able to build a seven or eight figure business out of the defunct brand. An article on CNN Money has a little more on this subject… Take a look here: http://tinyurl.com/cy3tex
As an FYI, Systemax has also acquired the domain and trademarks for CompUSA, and is reopening stores and reinvigorating the brand as we speak.
What you need to do to market more effectively in a recession
Posted on March 27, 2009
If you are any size business, I am sure you have been hit is some way by our recession. Well, in this artcle by the Ecommerce Times, they have outlined a few ways that you can market more effectively and follow your marketing smarter. Check out the article titled: Recessionary Times Call for Recessionary Marketing.
