Archive for September, 2006
E-tailing primer for the SMB Web Host or (The rest of the title was unfortunately truncated)
Posted on September 29, 2006
So, it seems like six or so months since I’ve posted a blog article here. In fact it’s been seven months now that I am counting them… Yikes! Well, we’re full swing into fall as far as I am concerned. People are back full time from vacations and time off, and its time to focus on making money and growing your business again. And I am here to make a few suggestions on how to do that if I can.
Today’s post is going to be aimed towards the small Web Developer or Hosting company looking to increase business in their local or regional locale. It is the industry I am in so I’m looking to get back to my roots for the selling season. With luck you’re in my industry too.
I am in the channel. I’m in the channel in every way. My company also sells direct to the end customer. We have a retail division that struggles with the same things that the smallest company does all the time. I just happen to be in a good position to work with them as well, so that I can bring you some best practices from our neck of the woods, as well as what’s making money in other businesses as well.
I will be presenting ideas and thoughts in this document to help you to hopefully make more money, create greater stickiness, which in turn increases RPU and creates longer than average terms for you. This is my goal. To help you make more money one client at a time, and when you look back at your financials, with a little hard work, hopefully you will see exponential profits where you had not before.
