You should be marketing more in a down economy, not less…
Posted by Jack on Jan 9, 2009 in Blogging, General Small Business, Marketing and Advertising, Small Business |
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I read an article last evening that thought summed it up rather nicely. My friends who are marketers, talk about this. My friends who are execs, talk about this. My friends who are consultants, talk about this. It’s an article about how companies are tightening marketing budgets instead of expanding them in hard times. When money gets tight, one of the first budgets to go is Mmarketing. Why? Well, it is seen as a cost center and not a profit center, even though its efforts help drive sales and build your brand. Read the article here: http://tinyurl.com/7gcsa7.