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What’s the Lifetime Value of Your Customer?

Posted by Jack on Nov 16, 2009 in Build Policy and Procedure, Profit, Small Business |

I was going to write a a blog article on the benefits of knowing the lifetime value of your customer, but my friend Peter, seems to have written one a couple of weeks ago, so I thought, why be redundant.?  You can check it out here.  The blog post is short and sweet, links out [...]

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Never completely abandon your core product or service

Posted by Jack on Oct 28, 2009 in Blogging, Build Policy and Procedure, Diversification, Product Development, Small Business |

While traveling this week, I had lunch with a prospect, an employee peer of his (who is VP of product with their company), and someone I also consider a friend.  We spoke about where our industry is going, what services may or may not be next on the horizon, what might appeal to discount brands, [...]

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Disecting tasks to understand and run a better small business

Posted by Jack on Jan 3, 2009 in Blogging, Build Policy and Procedure, General Small Business, Small Business |

In the below video, Timothy Ferriss discusses how he overcomes his fears and how he dissects or deconstructs a set of tasks so that he can better understand and master them in very short periods of time.  After reading his short blog article and reviewing the video, it drew a striking parallel to Michael Gerber’s [...]

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