AboutJack Brandt is a leading expert in channel development for organizations addressing the SMB. He has helped numerous organizations develop online sales channels for their Internet/cloud based services as an advisor and an individual contributor in domains, web hosting, cloud services, and local & hyperlocal search. He as worked directly with hosters, telcos, cablecos, YP’s and drectories, both on and offline to help achieve their goals. Jack Brandt is currently President of Mixed Media Ventures, LLC, and continues to help channel organizations better serve and market to their customers and clients.
The repurposing of dead companies
Several box box brands are trying to make a comeback, it seems. They may not be brick & mortar, but looks like they will be online brands only. That isn’t such a bad thing, given their brick & mortar model failed. It looks like stronger online brands or private equity organizations are trying to pick up the peices and take advantage of names such as Linens and Things, and Circuit City. To me this makes sense. Even though Circuit City, for instance, went out of business recently, their trademark and domain name were just acquired by Systemax, Inc. a direct seller of PCs and other equipment. I did a quick search on compete.com for any of the latest circuitcity.com traffic, and found that Circuit City received over 800,000 unique visitors last month. Not too shabby for a company that is no longer in business. If Systemax, Inc. can capitalize on this, they may be able to build a seven or eight figure business out of the defunct brand. An article on CNN Money has a little more on this subject… Take a look here: http://tinyurl.com/cy3tex
As an FYI, Systemax has also acquired the domain and trademarks for CompUSA, and is reopening stores and reinvigorating the brand as we speak.View comments →
My 2009 “Not to do” list.
My personal business resolutions for 2009 are as follows. They are high level and notice they are things I will NOT do.
In 2009 I will NOT:
- Set unrealistic or unfair expectations of myself. Say, “yes” to everything without first assessing the emotional, professional, personal, karmic ROI.
- Neglect to quickly give credit to the team.
- Solely focus on short-term benefits unless it is a pathway to accomplishing long-term goals.
- Count on anything before it is a reality.
- Forget to network because it often benefits someone other than myself.
- Stop critically thinking, but refrain from always shooting holes in others’ ideas.
- Lose sight of the fact that I can replace my job but not my family.
Reprinted from an email I received in my personal box, but the list struck me as one that I thought most people should ponder as we go into 2009.View comments →
Infopreneurship for small business, Part Three
I would like to discuss something of particular importance next. Yes, we are still giving away information. But this time instead of giving away leads to your prospects, we are going to talk about something with more structure. It can be used pre-sale, and it can be used post sale. It can be used as content to generate leads, or it can be used to keep your clients around for longer terms than they normally might.
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“The Long Tail of Ecommerce,” by Jack Jia (Ecommerce Times)
I know it has been a while since I’ve been here, but it’s also been a while since I have conjoured up anything worthy of writing about. Part of it is because I have been traveling quite a bit, and part of it is that the home life is a little hectic. No matter though. I came across an article this morning I thought worthy of linking back to. It seems it is good for those who would develop Ecommcerce solutions for SMEs, It would be good for the Small Business Owner looking to add Ecommerce or who has added an Ecommerce channel to their sales, and would be good for the Ecommerce software provider as well The artice is liked and titled “The Long Tail of Ecommerce,” by Jack Jia.View comments →
So You Are Thinking About Email Marketing.
So are you using Email marketing? If you are I am sure you have seen some changes in your metrics if you are tracking them… If you are not, and considering it, you might want to keep reading. There is an increasing issue with “Opt in” email. The issue is that your Opt in users are not opening your emails anymore. It’s not your fault if you are providing valuable content. The problem is increased spam. Spam is killing your valuable marketing efforts. As a small business person, your time is valuable, and I know you want to maximize any tool you can to help make you more money.View comments →
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