Archive for the ‘General Small Business’ Category
Going into Business for yourself? Create a Self-Marketing Plan.
Posted on June 16, 2009
The economy is tough right now. There are a lot of people out of work. If you have been searching for a new job, have been discouraged, and are looking to do some consulting or start a new business then you need to create a self marketing plan. This applies to existing businesses as well.
How do you promote yourself? How do you get the word out that you are in business. Here are a few tips to help you beyond the idea that you need business cards, stationary, a website, professionally branded email, etc. Read the rest of this entry »
The repurposing of dead companies
Posted on April 28, 2009
Several box box brands are trying to make a comeback, it seems. They may not be brick & mortar, but looks like they will be online brands only. That isn’t such a bad thing, given their brick & mortar model failed. It looks like stronger online brands or private equity organizations are trying to pick up the peices and take advantage of names such as Linens and Things, and Circuit City. To me this makes sense. Even though Circuit City, for instance, went out of business recently, their trademark and domain name were just acquired by Systemax, Inc. a direct seller of PCs and other equipment. I did a quick search on compete.com for any of the latest circuitcity.com traffic, and found that Circuit City received over 800,000 unique visitors last month. Not too shabby for a company that is no longer in business. If Systemax, Inc. can capitalize on this, they may be able to build a seven or eight figure business out of the defunct brand. An article on CNN Money has a little more on this subject… Take a look here: http://tinyurl.com/cy3tex
As an FYI, Systemax has also acquired the domain and trademarks for CompUSA, and is reopening stores and reinvigorating the brand as we speak.
What you need to do to market more effectively in a recession
Posted on March 27, 2009
If you are any size business, I am sure you have been hit is some way by our recession. Well, in this artcle by the Ecommerce Times, they have outlined a few ways that you can market more effectively and follow your marketing smarter. Check out the article titled: Recessionary Times Call for Recessionary Marketing.
Seven Steps to Making Your Business Bulletproof.
Posted on March 25, 2009
My good friend John McKown of Delaware.net shared a few tidbits with me a few days ago, and I wanted to share them with you. He gave a very brief presentation with a few points on keeping your small business thriving and whole. I asked him for the document so that I could share it with you.
You can check it out here. The points are basic, but they are good points that I think everyone can benefit from. You will need Adobe Reader to view the doc.
Good sales people in poor economic times
Posted on February 6, 2009
So, this morning, as many mornings I received an email in my inbox from a recruiter soliciting me for a position that has nothing to do with the background I have. I looked at it for a moment, and then thought, “I’m going to reply just to see if he will engage me in the sales process.”
Our economic climate is tough, so I figured he might just give me a ring back on the phone (since it is in the signature in my email). 30 minutes, 60 minutes, 90 minutes, 120 minutes, and I received an email back from him. His response to my request for more information about different positions (via email) mind you, was to go to their Website, fill out our application and resume information, and then you can browse the jobs we have online. “ Whoa? Really? What happened to the days (not so long ago) when a recruiter would call you relentlessly until you had to hang up on them? Apparently they are gone. Read the rest of this entry »
