Archive for the ‘Marketing and Advertising’ Category

Sales Challenge. Are you a small business owner that sells?

Posted on September 26, 2008

I listen to Jefferey Gitomer from time to time to remind myself that sales is no different than networking or building long lasting business relationships… 

Check out the 48 minute video here, that I found on Google Video.

Retail Sales People, Please Learn Sales 101!

Posted on March 3, 2008

So I was shopping this weekend with my fiancee. Not surprising news. However, I have to rant about retail sales people… This is one of my pet peeves. Let me take a step back though, and say that we all know the economy is in the toilet, right? That retail sales are down, right? Right.

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Infopreneurship for small business, Part Three

Posted on January 15, 2008

I would like to discuss something of particular importance next. Yes, we are still giving away information. But this time instead of giving away leads to your prospects, we are going to talk about something with more structure. It can be used pre-sale, and it can be used post sale. It can be used as content to generate leads, or it can be used to keep your clients around for longer terms than they normally might.

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Infopreneurship for small business, Part Two

Posted on January 11, 2008

Today we are going to continue the article regarding infopreneurship. The more you know, the more you can put into action and the more that will come back to you in time. First, I want to say that what will follow, while different works hand in hand with what was presented in part one of this blog post. Second, by putting all these simple techniques into action, you will become an invaluable resource and a trusted adviser to your clientèle.

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Infopreneurship for Small Business, Part One.

Posted on January 8, 2008

Small businesses thrive on their ‘bread and butter’ local clientele.   The key to SMB success is to keep informing your local prospects and customers that there is a reason to keep you (the SMB) top of mind in their everyday lives.  The result being repeat sales or referrals to your customers friends in the future.  In this article, I want to explore the concept of the SMB (you) becoming an infopreneur to your prospects and customers.  First, lets define infopreneur.  I define an infopreneur as a definitive information resource for your prospects and customers regarding your products and services.  Wikipedia defines infopreneur here.
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