The repurposing of dead companies
Several box box brands are trying to make a comeback, it seems. They may not be brick & mortar, but looks like they will be online brands only. That isn’t such a bad thing, given their brick & mortar model failed. It looks like stronger online brands or private equity organizations are trying to pick [...]
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What you need to do to market more effectively in a recession
If you are any size business, I am sure you have been hit is some way by our recession. Well, in this artcle by the Ecommerce Times, they have outlined a few ways that you can market more effectively and follow your marketing smarter. Check out the article titled: Recessionary Times Call for Recessionary Marketing.
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Seven Steps to Making Your Business Bulletproof.
My good friend John McKown of Delaware.net shared a few tidbits with me a few days ago, and I wanted to share them with you. He gave a very brief presentation with a few points on keeping your small business thriving and whole. I asked him for the document so that I could share it [...]
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John Jantsch on the recession and opportunity
I was reading some older blog posts over at American Express OPEN forums this morning. John Jantsch of Duct Tape Marketing ad a few words to say regarding a recession and how you should look at it as an opportunity rather than just an economic downturn. He said there is a silver lining to restructure [...]
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You should be marketing more in a down economy, not less…
I read an article last evening that thought summed it up rather nicely. My friends who are marketers, talk about this. My friends who are execs, talk about this. My friends who are consultants, talk about this. It’s an article about how companies are tightening marketing budgets instead of expanding them in hard times. When [...]
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