Archive for the ‘Marketing and Advertising’ Category
Infopreneurship for Small Business, Part One.
Posted on January 8, 2008
Small businesses thrive on their ‘bread and butter’ local clientele. The key to SMB success is to keep informing your local prospects and customers that there is a reason to keep you (the SMB) top of mind in their everyday lives. The result being repeat sales or referrals to your customers friends in the future. In this article, I want to explore the concept of the SMB (you) becoming an infopreneur to your prospects and customers. First, lets define infopreneur. I define an infopreneur as a definitive information resource for your prospects and customers regarding your products and services. Wikipedia defines infopreneur here.
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Should you consider creating an IPhone compatible Website?
Posted on August 17, 2007
Well some people think so. In an article about optimizing your site for the IPhone on the WHIR (Web Hosting Industry and Review) they discuss why it might be important for you, a few companies that are doing it, and how you might think about doing it… I thought it might be worth mentioning.
Social media and your business, large or small.
Posted on August 10, 2007
I know I have been quite for a while. Honestly I really have not had too much to say. I’ve mostly been observing. I’ve been looking at the social media movement and how it is starting to permeate business and its industries. It is hard for me not to see it as it has edged its way into my work and personal life for better or worse. I have a FaceBook and LinkedIn account, I am on Meetup.com and part of several technology networking groups, and finally have a social prospecting account on Jigsaw.com. While talking to many other people it is easy to also notice how it is filling their work and personal lives as well.
To that end, let me explain that the position in my company is Business Development. Ultimately it is a strategic sales position that affords me the opportunity to perform the typical tasks of a sales person; prospect, meet, qualify, etc. But prospecting is getting harder. People are not picking up the phone, so cold calling is a rough method of getting your foot in the door. But wait, Now I have Facebook, LinkedIn, Meetup.com, and Jigsaw. WOW! Let me say this cold calling, fugetaboutit. Period. Social media, bring it on! Information on people is so readily available that if you are not using it, start today. Right now. Stop reading this blog and come back to it later after you have signed up for a few services. If you are using it. Good job.
So what does social media do for you? Well, first and foremost it keeps you from having to persuade the guy you are trying to reach to speak to you. He can speak to you or review your profile on his or her terms ad decide whether to make contact or not. You can reach out to him or her and it becomes more about community than “the approach.” It becomes a soft touch rather than a blind sided phone call…
“The Long Tail of Ecommerce,” by Jack Jia (Ecommerce Times)
Posted on June 11, 2007
I know it has been a while since I’ve been here, but it’s also been a while since I have conjoured up anything worthy of writing about. Part of it is because I have been traveling quite a bit, and part of it is that the home life is a little hectic. No matter though. I came across an article this morning I thought worthy of linking back to. It seems it is good for those who would develop Ecommcerce solutions for SMEs, It would be good for the Small Business Owner looking to add Ecommerce or who has added an Ecommerce channel to their sales, and would be good for the Ecommerce software provider as well The artice is liked and titled “The Long Tail of Ecommerce,” by Jack Jia.
Good Article about “The Seven Deadly Sins of Email Marketing Management”
Posted on March 28, 2007
In a followup to my post this week regarding Email marketing, here is a good article to help solidify it. It goes over testing your Email against spam filters, scrubbing your email list, etc. Check it out here: http://www.digital-web.com/articles/seven_sins_of_email_marketing/
