You should be marketing more in a down economy, not less…
I read an article last evening that thought summed it up rather nicely. My friends who are marketers, talk about this. My friends who are execs, talk about this. My friends who are consultants, talk about this. It’s an article about how companies are tightening marketing budgets instead of expanding them in hard times. When [...]
Sales Challenge. Are you a small business owner that sells?
I listen to Jefferey Gitomer from time to time to remind myself that sales is no different than networking or building long lasting business relationships… Check out the 48 minute video here, that I found on Google Video.
Retail Sales People, Please Learn Sales 101!
So I was shopping this weekend with my fiancee. Not surprising news. However, I have to rant about retail sales people… This is one of my pet peeves. Let me take a step back though, and say that we all know the economy is in the toilet, right? That retail sales are down, right? Right.
Infopreneurship for small business, Part Three
I would like to discuss something of particular importance next. Yes, we are still giving away information. But this time instead of giving away leads to your prospects, we are going to talk about something with more structure. It can be used pre-sale, and it can be used post sale. It can be used as [...]
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