Archive for the ‘Networking’ Category

Going into Business for yourself? Create a Self-Marketing Plan.

Posted on June 16, 2009

The economy is tough right now. There are a lot of people out of work. If you have been searching for a new job, have been discouraged, and are looking to do some consulting or start a new business then you need to create a self marketing plan. This applies to existing businesses as well.

How do you promote yourself? How do you get the word out that you are in business. Here are a few tips to help you beyond the idea that you need business cards, stationary, a website, professionally branded email, etc. Read the rest of this entry »

Infopreneurship for small business, Part Three

Posted on January 15, 2008

I would like to discuss something of particular importance next. Yes, we are still giving away information. But this time instead of giving away leads to your prospects, we are going to talk about something with more structure. It can be used pre-sale, and it can be used post sale. It can be used as content to generate leads, or it can be used to keep your clients around for longer terms than they normally might.

Read the rest of this entry »

Infopreneurship for small business, Part Two

Posted on January 11, 2008

Today we are going to continue the article regarding infopreneurship. The more you know, the more you can put into action and the more that will come back to you in time. First, I want to say that what will follow, while different works hand in hand with what was presented in part one of this blog post. Second, by putting all these simple techniques into action, you will become an invaluable resource and a trusted adviser to your clientèle.

Read the rest of this entry »

Infopreneurship for Small Business, Part One.

Posted on January 8, 2008

Small businesses thrive on their ‘bread and butter’ local clientele.   The key to SMB success is to keep informing your local prospects and customers that there is a reason to keep you (the SMB) top of mind in their everyday lives.  The result being repeat sales or referrals to your customers friends in the future.  In this article, I want to explore the concept of the SMB (you) becoming an infopreneur to your prospects and customers.  First, lets define infopreneur.  I define an infopreneur as a definitive information resource for your prospects and customers regarding your products and services.  Wikipedia defines infopreneur here.
Read the rest of this entry »