Archive for the ‘Retail’ Category
Everybody, and I mean everbody, sells something.
Posted on April 29, 2009
It is true. Everyone sells something. I don’t care if you are a landscaper, dentist, medical doctor, restaurant wait staff, etc. Your job is ultimately to make a happy customer out of someone and ensure that their money gets to your employer or bank.
Here is a great article by Ben Stein for you to read on the subject: http://tinyurl.com/cygfdz
The repurposing of dead companies
Posted on April 28, 2009
Several box box brands are trying to make a comeback, it seems. They may not be brick & mortar, but looks like they will be online brands only. That isn’t such a bad thing, given their brick & mortar model failed. It looks like stronger online brands or private equity organizations are trying to pick up the peices and take advantage of names such as Linens and Things, and Circuit City. To me this makes sense. Even though Circuit City, for instance, went out of business recently, their trademark and domain name were just acquired by Systemax, Inc. a direct seller of PCs and other equipment. I did a quick search on compete.com for any of the latest circuitcity.com traffic, and found that Circuit City received over 800,000 unique visitors last month. Not too shabby for a company that is no longer in business. If Systemax, Inc. can capitalize on this, they may be able to build a seven or eight figure business out of the defunct brand. An article on CNN Money has a little more on this subject… Take a look here: http://tinyurl.com/cy3tex
As an FYI, Systemax has also acquired the domain and trademarks for CompUSA, and is reopening stores and reinvigorating the brand as we speak.
What you need to do to market more effectively in a recession
Posted on March 27, 2009
If you are any size business, I am sure you have been hit is some way by our recession. Well, in this artcle by the Ecommerce Times, they have outlined a few ways that you can market more effectively and follow your marketing smarter. Check out the article titled: Recessionary Times Call for Recessionary Marketing.
Sales Challenge. Are you a small business owner that sells?
Posted on September 26, 2008
I listen to Jefferey Gitomer from time to time to remind myself that sales is no different than networking or building long lasting business relationships…
Check out the 48 minute video here, that I found on Google Video.
Retail Sales People, Please Learn Sales 101!
Posted on March 3, 2008
So I was shopping this weekend with my fiancee. Not surprising news. However, I have to rant about retail sales people… This is one of my pet peeves. Let me take a step back though, and say that we all know the economy is in the toilet, right? That retail sales are down, right? Right.
