AboutJack Brandt is a leading expert in channel development for organizations addressing the SMB. He has helped numerous organizations develop online sales channels for their Internet/cloud based services as an advisor and an individual contributor in domains, web hosting, cloud services, and local & hyperlocal search. He as worked directly with hosters, telcos, cablecos, YP’s and drectories, both on and offline to help achieve their goals. Jack Brandt is currently President of Mixed Media Ventures, LLC, and continues to help channel organizations better serve and market to their customers and clients.
Getting Juiced Up, and Get Selling
I am at HostingCon 2009 this week. There is a resounding theme. Sales! Yes Sales. Not only the the kind of sales you are thinking of. i.e. Sell more Web Hosting services, sell more Value Added Services, and make more money. No, no. Sales of a much more important kind. The type of sales that I have been preaching about for years as an attendee at shows like this as well as a speaker. To preface this, I have never spoken at HostingCon. However, the mantra I am hearing above the “cloud” buzz is Sales, and it is about time. So, what kind of sales a are we discussing? It’s simple really, and that is; helping your small business customers sell more of their services. I say it is about time. There are companies out there that I have known for years that have had this mantra. But this year, this time, it is coming across in droves from sources I have not heard it from in the past.View comments →
Everybody, and I mean everbody, sells something.
It is true. Everyone sells something. I don’t care if you are a landscaper, dentist, medical doctor, restaurant wait staff, etc. Your job is ultimately to make a happy customer out of someone and ensure that their money gets to your employer or bank.View comments →
The repurposing of dead companies
Several box box brands are trying to make a comeback, it seems. They may not be brick & mortar, but looks like they will be online brands only. That isn’t such a bad thing, given their brick & mortar model failed. It looks like stronger online brands or private equity organizations are trying to pick up the peices and take advantage of names such as Linens and Things, and Circuit City. To me this makes sense. Even though Circuit City, for instance, went out of business recently, their trademark and domain name were just acquired by Systemax, Inc. a direct seller of PCs and other equipment. I did a quick search on compete.com for any of the latest circuitcity.com traffic, and found that Circuit City received over 800,000 unique visitors last month. Not too shabby for a company that is no longer in business. If Systemax, Inc. can capitalize on this, they may be able to build a seven or eight figure business out of the defunct brand. An article on CNN Money has a little more on this subject… Take a look here: http://tinyurl.com/cy3tex
As an FYI, Systemax has also acquired the domain and trademarks for CompUSA, and is reopening stores and reinvigorating the brand as we speak.View comments →
What you need to do to market more effectively in a recession
If you are any size business, I am sure you have been hit is some way by our recession. Well, in this artcle by the Ecommerce Times, they have outlined a few ways that you can market more effectively and follow your marketing smarter. Check out the article titled: Recessionary Times Call for Recessionary Marketing.View comments →
Sales Challenge. Are you a small business owner that sells?
I listen to Jefferey Gitomer from time to time to remind myself that sales is no different than networking or building long lasting business relationships…
Check out the 48 minute video here, that I found on Google Video.View comments →
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