Archive for the ‘Selling’ Category
Going into Business for yourself? Create a Self-Marketing Plan.
Posted on June 16, 2009
The economy is tough right now. There are a lot of people out of work. If you have been searching for a new job, have been discouraged, and are looking to do some consulting or start a new business then you need to create a self marketing plan. This applies to existing businesses as well.
How do you promote yourself? How do you get the word out that you are in business. Here are a few tips to help you beyond the idea that you need business cards, stationary, a website, professionally branded email, etc. Read the rest of this entry »
Everybody, and I mean everbody, sells something.
Posted on April 29, 2009
It is true. Everyone sells something. I don’t care if you are a landscaper, dentist, medical doctor, restaurant wait staff, etc. Your job is ultimately to make a happy customer out of someone and ensure that their money gets to your employer or bank.
Here is a great article by Ben Stein for you to read on the subject: http://tinyurl.com/cygfdz
What you need to do to market more effectively in a recession
Posted on March 27, 2009
If you are any size business, I am sure you have been hit is some way by our recession. Well, in this artcle by the Ecommerce Times, they have outlined a few ways that you can market more effectively and follow your marketing smarter. Check out the article titled: Recessionary Times Call for Recessionary Marketing.
Good sales people in poor economic times
Posted on February 6, 2009
So, this morning, as many mornings I received an email in my inbox from a recruiter soliciting me for a position that has nothing to do with the background I have. I looked at it for a moment, and then thought, “I’m going to reply just to see if he will engage me in the sales process.”
Our economic climate is tough, so I figured he might just give me a ring back on the phone (since it is in the signature in my email). 30 minutes, 60 minutes, 90 minutes, 120 minutes, and I received an email back from him. His response to my request for more information about different positions (via email) mind you, was to go to their Website, fill out our application and resume information, and then you can browse the jobs we have online. “ Whoa? Really? What happened to the days (not so long ago) when a recruiter would call you relentlessly until you had to hang up on them? Apparently they are gone. Read the rest of this entry »
Cold Called by a CPA Firm
Posted on February 3, 2009
An interesting thing just happened to me (it may not be so interesting you to you but), I was just cold called by a CPA Accounting firm for my tax and small business needs. You may be saying, so what is the big deal? Well, I have been in and out of my own business ventures for almost 20 years, and this is the first time I had ever been cold called by a CPA firm. Now, it just so happens I have been looking around for a new firm to handle my small business needs as well as my personal needs, so the timing is right (tax time no exception). Now, I usually will ask fellow business owner for a reference of who they use, and I did recently, but have not had the opportunity to make a call. Read the rest of this entry »
