Archive for the ‘Small Business’ Category
Not much to say, me, really???
Posted on December 28, 2007
I haven’t had much to say lately, I have been focused on other ventures. My full time job, a side startup (www.cancersupportnet.com) , and some consulting that has been coming my way. It’s all relative really. It leaves little time to actually write, even though I love to do so. I have a lot to say (at least I think so). However, I have a colleague and a friend who has been doing a spectacular job in my absence. I wanted to pay him some homage with a link, and a little support, as I think his writing is great, and his subject matter is just as good. he even posted an interview today with Cotton Rohrscheib.
Check him out at www.dropthemike.com. His work is well thought out, and directed.
Great job Mike, and keep it up!
Should you consider creating an IPhone compatible Website?
Posted on August 17, 2007
Well some people think so. In an article about optimizing your site for the IPhone on the WHIR (Web Hosting Industry and Review) they discuss why it might be important for you, a few companies that are doing it, and how you might think about doing it… I thought it might be worth mentioning.
Social media and your business, large or small.
Posted on August 10, 2007
I know I have been quite for a while. Honestly I really have not had too much to say. I’ve mostly been observing. I’ve been looking at the social media movement and how it is starting to permeate business and its industries. It is hard for me not to see it as it has edged its way into my work and personal life for better or worse. I have a FaceBook and LinkedIn account, I am on Meetup.com and part of several technology networking groups, and finally have a social prospecting account on Jigsaw.com. While talking to many other people it is easy to also notice how it is filling their work and personal lives as well.
To that end, let me explain that the position in my company is Business Development. Ultimately it is a strategic sales position that affords me the opportunity to perform the typical tasks of a sales person; prospect, meet, qualify, etc. But prospecting is getting harder. People are not picking up the phone, so cold calling is a rough method of getting your foot in the door. But wait, Now I have Facebook, LinkedIn, Meetup.com, and Jigsaw. WOW! Let me say this cold calling, fugetaboutit. Period. Social media, bring it on! Information on people is so readily available that if you are not using it, start today. Right now. Stop reading this blog and come back to it later after you have signed up for a few services. If you are using it. Good job.
So what does social media do for you? Well, first and foremost it keeps you from having to persuade the guy you are trying to reach to speak to you. He can speak to you or review your profile on his or her terms ad decide whether to make contact or not. You can reach out to him or her and it becomes more about community than “the approach.” It becomes a soft touch rather than a blind sided phone call…
