Archive for the ‘Social Media’ Category
Going into Business for yourself? Create a Self-Marketing Plan.
Posted on June 16, 2009
The economy is tough right now. There are a lot of people out of work. If you have been searching for a new job, have been discouraged, and are looking to do some consulting or start a new business then you need to create a self marketing plan. This applies to existing businesses as well.
How do you promote yourself? How do you get the word out that you are in business. Here are a few tips to help you beyond the idea that you need business cards, stationary, a website, professionally branded email, etc. Read the rest of this entry »
Schedule your social media usage in 2009 to be more productive.
Posted on January 1, 2009
Ironically, through one of my twitter connections (@chrisgarrett) about scheduling his social media usage to suit his schedule more effectivly. It may be a good idea for all those who find themselves on their Facebook or other social media applications all day long and not able to get any work done. You can find the post here: http://www.chrisg.com/social-media-network-effects/
The concept resembles concepts that I found in Tim Ferriss’s - “The Four Hour Workweek.”
Video on using Twitter for Business
Posted on November 15, 2008
O’reilly Media created this YouTube video on using Twitter for business. I thought I would share since I am on a Twitter kick for marketing recently.
Social media and your business, large or small.
Posted on August 10, 2007
I know I have been quite for a while. Honestly I really have not had too much to say. I’ve mostly been observing. I’ve been looking at the social media movement and how it is starting to permeate business and its industries. It is hard for me not to see it as it has edged its way into my work and personal life for better or worse. I have a FaceBook and LinkedIn account, I am on Meetup.com and part of several technology networking groups, and finally have a social prospecting account on Jigsaw.com. While talking to many other people it is easy to also notice how it is filling their work and personal lives as well.
To that end, let me explain that the position in my company is Business Development. Ultimately it is a strategic sales position that affords me the opportunity to perform the typical tasks of a sales person; prospect, meet, qualify, etc. But prospecting is getting harder. People are not picking up the phone, so cold calling is a rough method of getting your foot in the door. But wait, Now I have Facebook, LinkedIn, Meetup.com, and Jigsaw. WOW! Let me say this cold calling, fugetaboutit. Period. Social media, bring it on! Information on people is so readily available that if you are not using it, start today. Right now. Stop reading this blog and come back to it later after you have signed up for a few services. If you are using it. Good job.
So what does social media do for you? Well, first and foremost it keeps you from having to persuade the guy you are trying to reach to speak to you. He can speak to you or review your profile on his or her terms ad decide whether to make contact or not. You can reach out to him or her and it becomes more about community than “the approach.” It becomes a soft touch rather than a blind sided phone call…
