Small Business Chronicles, by Jack Brandt

Archive for the ‘Social Networking’ Category

My 2009 “Not to do” list.

Posted on December 31, 2008

My personal business resolutions for 2009 are as follows.  They are high level and notice they are things I will NOT do.

In 2009 I will NOT:

Reprinted from an email I received in my personal box, but the list struck me as one that I thought most people should ponder as we go into 2009.

Blogging, General, General Small Business, Small Business, Social Networking, Uncategorized, eCommerce, eTailing |

Twitter, and marketing your business online…

Posted on November 7, 2008

Here are several resources I have found outlining ways to use Twitter to market your company.  I have been experimenting with this to some degree lately as well, and thought I would publish these URLs for everyones use.

Enjoy, I know I did.

Social Networking |

Social media and your business, large or small.

Posted on August 10, 2007

I know I have been quite for a while. Honestly I really have not had too much to say. I’ve mostly been observing. I’ve been looking at the social media movement and how it is starting to permeate business and its industries. It is hard for me not to see it as it has edged its way into my work and personal life for better or worse. I have a FaceBook and LinkedIn account, I am on Meetup.com and part of several technology networking groups, and finally have a social prospecting account on Jigsaw.com. While talking to many other people it is easy to also notice how it is filling their work and personal lives as well.

To that end, let me explain that the position in my company is Business Development. Ultimately it is a strategic sales position that affords me the opportunity to perform the typical tasks of a sales person; prospect, meet, qualify, etc. But prospecting is getting harder. People are not picking up the phone, so cold calling is a rough method of getting your foot in the door. But wait, Now I have Facebook, LinkedIn, Meetup.com, and Jigsaw. WOW! Let me say this cold calling, fugetaboutit. Period. Social media, bring it on! Information on people is so readily available that if you are not using it, start today. Right now. Stop reading this blog and come back to it later after you have signed up for a few services. If you are using it. Good job.

So what does social media do for you? Well, first and foremost it keeps you from having to persuade the guy you are trying to reach to speak to you. He can speak to you or review your profile on his or her terms ad decide whether to make contact or not. You can reach out to him or her and it becomes more about community than “the approach.” It becomes a soft touch rather than a blind sided phone call…

Read the rest of this entry »

General, Marketing and Advertising, Small Business, Social Media, Social Networking, eCommerce |

Microsites for brand(s), Microsites for Your Business

Posted on November 12, 2006

Okay – today we talk about something I have only a little knowledge in. We’re going to discuss Microsites. No, they’re not some bug that you kill with a fly swatter. They’re mini web sites that help you to market your business, product, or service more effectively. They are smaller more targeted web properties built within other Web Sites so that you can encourage your buyers to take action on that particular item. They are becoming increasingly popular, and will continue to grow in the next 12 months as a static medium. Keep in mind my assumption here is that you already have a Web Site where you are marketing your brand and solutions.

So, a recent article I read that of the companies who are large, over 500 million dollars annually, (who are only 30 percent of the companies out there) said they plan on implementing Microsites in the next 12 months. Read the rest of this entry »

Marketing and Advertising, Social Networking, eCommerce, eTailing |

Great Article on Social Networking

Posted on January 26, 2006

Here is a great article about Social Networking at NewsFactor.com (Click the newsfactor link to go to the article). It covers much more than my article regarding LinkedIn and MySpace.com. Very interesting read if this is your thing…

Social Networking |