What’s the Lifetime Value of Your Customer?
I was going to write a a blog article on the benefits of knowing the lifetime value of your customer, but my friend Peter, seems to have written one a couple of weeks ago, so I thought, why be redundant.? You can check it out here. The blog post is short and sweet, links out to a few resources, and should give you a good idea how to gauge the real value of a customer pretty quickly.
Translator
Twitter